MeWe Integrates Polkadot-Based Frequency Blockchain for User Control

04/27/2023 22:44 • Metaverse Matters • 90 views

According to reports, the social media application MeWe has announced that it is adopting a Polkadot based Frequency blockchain, bringing blockchain based autonomous identities to its 20 million users. This integration will enable MeWe users to control their identity data and their privacy settings on different applications.

Social media application MeWe announces the adoption of Polkadot based Frequency blockchain

Social media site MeWe has announced that it is integrating Polkadot-based Frequency blockchain to give users more control over their identity data and privacy settings. As MeWe’s 20 million users transition to this blockchain, their confidential data will be stored on a decentralized system that preserves the privacy of each user. The idea is to make it easier for users to manage their data securely across different social media and web applications.

The Benefits of Centralized Social Media

Before we get into the benefits of blockchain technologies for data privacy and user control, let’s consider the current environment. Popular social media sites manage followers, posts, content copyright, and advertising revenue through a central server or a pack of servers. This structure means that user data, activity history, and communication go through the central control center, where the site owner can access it and use it for their purposes.
Unfortunately, this system exposes users to privacy breaches, data mining, and content manipulation. For example, social media platforms collect user data such as locations, contacts, likes, dislikes, and demographics. They can then use this data to send targeted ads or manipulate content to keep users engaged. Additionally, hackers can access the server and obtain users’ confidential data, putting users’ privacy and security at risk.

Switching to Blockchain

Blockchain, on the other hand, powers decentralized applications, eliminating the need for a centralized server doing the role of administrator. MeWe’s migration to Polkadot-based Frequency blockchain incorporates a dynamic identity network that decentralizes user data, preventing any one entity from managing everything. Each user on this blockchain can have a self-sovereign identity (SSI) that uses public-private key pairs to authenticate data. This setup puts the user in complete control of their data, enabling them to choose the level of privacy they want.

What is Polkadot-Based Frequency Blockchain?

Polkadot is a blockchain network that allows interoperability between different blockchain networks. It enables blockchain networks to communicate and interact with other blockchain networks in their unique language. MeWe has chosen to integrate Frequency, a blockchain built on Polkadot, to cater to its 20 million users. Frequency supports SSI, enabling users to authenticate and authorize transactions on the blockchain.
The adoption of Polkadot-based technologies by MeWe ensures that the social media platform can control user data and privacy in a decentralized, safe manner.

The Importance of User Control

Data privacy on social media and the internet at large is a must-have in today’s world. When users enroll in a social media platform, they provide incredible amounts of data that the social media platform can use for its purposes. However, MeWe has recognized that control over user data is crucial. By returning control to the user, transparency and trust can be established between social media sites and users. When users have all the decision-making power, social media sites must offer valued propositions to keep users engaged.

FAQs

1. What is a Polkadot-based frequency blockchain?

It’s a blockchain built on the Polkadot network that supports SSI, enabling users to authenticate and authorize transactions on the blockchain.

2. What challenges does MeWe solve by integrating with Polkadot-based frequency blockchain?

MeWe can address data privacy risks on social media platforms by introducing decentralized user data management.

3. How does user control work with blockchain technology?

With blockchain technology, decentralization allows users to maintain control over their data and authenticate the data they share with others.

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