Animoca Brands Japan invests in SmartRetail for an interactive platform

03/16/2023 03:10 • Digital Disruptors • 83 views

On March 16th, Animoca Brands Japan announced a commitment to strategic investment in SmartRetail, a customer analytics solution that combines face recognition technology. Deployed in convenience stores, gas stations, vending machines, and other scenarios, it can benefit from consumer traffic through valuable external advertising activities, thereby providing consumers with instant in-store incentives. Through its investment in SmartRetail, Animoca Brands Japan aims to establish an outdoor interactive platform in Japan that provides consumers with the option of providing Web3 incentives.

Animoca Brands Japan will make a strategic investment in SmartRetail

Analysis based on this information:

Animoca Brands Japan, the mobile game developer known for creating blockchain-based games, has announced its strategic investment in SmartRetail. SmartRetail is a customer analytics solution that uses face recognition technology to offer consumer incentives in-store. This platform has been deployed in various settings such as convenience stores, gas stations, and vending machines, allowing businesses to benefit from consumer traffic through external advertising activities. This strategic investment by Animoca Brands Japan aims to establish an outdoor interactive platform in Japan that provides consumers with the option to receive Web3 incentives.

SmartRetail stands out from other customer analytics solutions because it uses facial recognition technology to analyze consumer behavior in real-time. The platform collects data on consumer demographics, behaviors, and preferences, allowing businesses to tailor their advertising and marketing strategies. It also offers consumers in-store incentives such as discounts, coupons, and instant prizes, creating a win-win scenario for both businesses and consumers.

This strategic investment by Animoca Brands Japan in SmartRetail is a significant step towards establishing an outdoor interactive platform that benefits both businesses and consumers. By leveraging Web3 incentives, the platform can potentially revolutionize the retail industry in Japan. Web3 incentives are based on blockchain technology, which offers greater security and transparency than traditional incentives such as loyalty points or gift cards.

The platform can potentially create a new paradigm in outdoor advertising, allowing businesses to connect with consumers in real-time and offering personalized incentives that boost consumer engagement and loyalty. This could lead to a more efficient and effective retail ecosystem, benefiting both businesses and consumers.

In conclusion, Animoca Brands Japan’s strategic investment in SmartRetail demonstrates its commitment to innovation and disruption in the retail industry. The platform’s use of facial recognition technology and Web3 incentives has the potential to revolutionize the way businesses and consumers interact in the outdoor advertising space. The investment is a significant step towards establishing an interactive platform that benefits both businesses and consumers, creating a more efficient and effective retail ecosystem.

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Animoca Brands Japan invests in SmartRetail for an interactive platform

Animoca Brands Japan will make a strategic investment in SmartRetail

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