Emerging Consumer Complaints and Reports in 2022

According to the report, the State Administration of Market Supervision issued the document \”Ten Characteristics of Consumer Complaints and Reports in 2022\”, in

Emerging Consumer Complaints and Reports in 2022

According to the report, the State Administration of Market Supervision issued the document “Ten Characteristics of Consumer Complaints and Reports in 2022”, in which the sixth characteristic of “new consumption hotspots are emerging constantly, accompanied by rising consumer disputes” mentioned that in 2022, the problems of new models such as digital collections (NFT) are on the rise, the regulatory difficulty is increasing, and the relevant appeals are 59700 (only 198 in the previous year), mainly focusing on non-delivery, non-refund, malicious price increases Collect high service charges, arbitrarily block consumer accounts, etc. Under the “blind box” craze, consumer demands reached 41400, up 61.72% year on year. IP cross-border co-branded products set off a rush to buy, with 38100 related appeals, an increase of 66.96% year on year. Some businesses took the opportunity to raise prices, but the problems of uneven product quality, fake and inferior products, delayed delivery, and lack of after-sales service were prominent.

The State Administration of Market Supervision: It will be more difficult to supervise new models such as digital collections in 2022

Analysis based on this information:


The State Administration of Market Supervision recently released a report titled “Ten Characteristics of Consumer Complaints and Reports in 2022” which highlights the rising trend of new consumption hotspots and accompanying consumer disputes. The sixth characteristic of the report sheds light on the problems that have arisen in 2022, mainly due to the advent of new models such as digital collections (NFT).

The rise of digital collections (NFTs) has come with regulatory difficulties, leading to an increase in related appeals, which surged to 59,700 from just 198 in the previous year. The appeals mainly focused on issues such as non-delivery, non-refund, malicious pricing increases, high service charges, and arbitrary blocking of consumer accounts. Along with digital collections (NFTs), the craze for “blind boxes” has led to an increase in consumer demands, reaching 41,400, which is up by 61.72% year-over-year.

IP cross-border co-branded products have created a buying frenzy, with 38,100 related appeals, representing an increase of 66.96% year-over-year. However, some businesses have taken advantage of the demand for these products to raise prices. Consumers also face problems such as uneven product quality, counterfeit and inferior products, delayed delivery, and insufficient after-sales service.

This report highlights the increasing complexity and diversity of consumer complaints in 2022, which businesses should take note of to improve their customer service and product quality. Consumers are becoming more aware of their rights, and are readily expressing their dissatisfaction with the inadequacies of the products and services they receive. Businesses need to take necessary steps to prevent these complaints, as it can tarnish their reputation and lead to loss of revenue.

In conclusion, businesses must understand the emerging hotspots in the market and adapt their strategies to address consumer concerns. Focus should be placed on providing transparent pricing, timely delivery, after-sales service, and quality products to prevent consumer dissatisfaction and complaints. Through continuous efforts to improve customer satisfaction, businesses can establish trust and gain a competitive edge in the market.

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