Hermes Requests Federal Court to Prohibit NFT Sale Based on Birkin Bags

It is reported that Hermes, a luxury fashion brand, requested the federal court to prohibit the sale of NFT based on Birkin bags. Hermes said in its submission that Rothschild continued to promote NFT despite the ruling. The fashion company hopes that the federal court will intervene and force Rothschild not only to stop selling digital assets, but also to transfer the NFT he still owns to Hermes.

Hermes asked the federal court to issue an injunction against Mason Rothschild to stop the sale of MetaBirkin NFT

Hermes, a luxury fashion brand, has requested the federal court to prohibit the sale of NFT based on Birkin bags. This decision was taken after Rothschild continued to promote NFT despite the ruling. The fashion company hopes that the federal court will intervene and force Rothschild not only to stop selling digital assets, but also to transfer the NFT he still owns to Hermes.

Background

For those who are unaware, NFT or Non-Fungible Token is a form of digital asset that uses blockchain technology to confirm ownership and authenticity. In recent years, NFT has become a popular means of buying and selling unique pieces of art, music, and even tweets. However, the fashion industry is also taking advantage of this new technology, with luxury fashion brands like Gucci, Louis Vuitton, and Hermes creating NFT versions of their products.
Recently, Rothschild, a popular NFT seller, was accused of creating NFT versions of Hermes Birkin bags without the luxury fashion brand’s permission. Hermes filed a lawsuit against Rothschild, demanding that the NFT be prohibited from being sold.

Request for Intervention

Hermes submitted a request to the federal court to prohibit the sale of NFT based on Birkin bags. The request was made in light of Rothschild’s continuous promotion of the NFT despite the ruling against him. The luxury fashion brand hopes that the federal court will take action and prevent Rothschild from selling the digital assets.
In addition to requesting a prohibition on the sale of NFT, Hermes has also demanded that Rothschild transfer any NFT he still owns to the luxury fashion brand. This is seen as a way to ensure that no further Birkin bags are counterfeited or misrepresented in the future.

Hermes and NFT

Hermes is one of the most renowned luxury fashion brands in the world. Known for its iconic Birkin bags, the brand has always maintained a reputation for quality, craftsmanship and exclusivity. NFT technology presents an opportunity for the brand to create even more exclusive products, with the added feature of being blockchain-backed.
Notably, Hermes has been cautious in its use of NFT. The brand has only created limited NFTs of some of its products, including a silk scarf, a gold watch, and some Birkin bags. The limited-edition NFTs have been sold online through an official Hermes partner.

Conclusion

NFT is a new technology that is revolutionizing the way people buy and sell unique items. However, its popularity has also led to an increase in fraudulent activity, with counterfeiters exploiting the technology to create fakes. Luxury fashion brands like Hermes are especially vulnerable to NFT counterfeiting because their products are highly coveted and valuable.
Hermes’ request to the federal court to prohibit the sale of NFT based on Birkin bags is an attempt to protect its brand and customers from fraudulent activity. The brand’s cautious approach to NFT indicates that it values authenticity and exclusivity above all else.

FAQs

1. What is NFT?
NFT or Non-Fungible Token is a form of digital asset that uses blockchain technology to confirm ownership and authenticity.
2. Why did Hermes request to prohibit the sale of NFT based on Birkin bags?
Hermes requested to prohibit the sale of NFT based on Birkin bags after Rothschild continued to promote the NFT despite the ruling against him.
3. Has Hermes created any NFTs of its own products?
Yes, Hermes has created limited NFTs of some of its products, including a silk scarf, a gold watch, and some Birkin bags.