Lotte Group to Expand NFT Business Globally through Partnership with Polygon Blockchain
According to reports, Daehong Communications, the marketing and NFT center of Lotte Group in South Korea, said on Monday that Lotte Group plans to expand its N…
According to reports, Daehong Communications, the marketing and NFT center of Lotte Group in South Korea, said on Monday that Lotte Group plans to expand its NFT business to the global market through cooperation with Polygon blockchain. Both parties will rename “BellyGom NFT”, the PFP digital collection series of Lotte Shopping. （Forkast）
Lotte Group of Korea cooperates with Polygon to expand NFT business to the global market
Analysis based on this information:
Daehong Communications, the marketing and NFT center of Lotte Group, has announced that the South Korean conglomerate plans to expand its NFT business globally through a collaboration with Polygon blockchain. The partnership, announced on Monday, will see Lotte Group rename its PFP digital collection series, BellyGom NFT, in preparation for its global launch to cater to a wider audience.
The BellyGom NFT, which features different characters with playful and vivid expressions, was first launched in August. Collectors can purchase the digital characters on the Goongbe marketplace, which is operated by Lotte Shopping. However, with the collaboration between Lotte Group and Polygon blockchain, BellyGom NFT will now have even wider access, as the blockchain goes beyond geographical limits.
This partnership perfectly demonstrates how big companies have begun to embrace NFTs, which seem to be taking the world of digital art by storm. Through the application of blockchain technology, NFTs have proven to be unique, unalterable, and traceable. This has boosted their popularity because buyers, sellers, and collectors can have unchallenged ownership rights over digital tokens. According to the 12th season of the State of the Industry Report by NonFungible, the total trading volume for NFTs in the first quarter of 2022 was $2.5 billion.
By venturing into the NFT market, Lotte Group is making a strategic move to tap into a new and rapidly growing market segment, it also exemplifies the company’s commitment to innovation and technology. While the company is known for its extensive range of products and services, it is evident that Lotte Group is set to become a dominant player in the NFT space, where creativity, innovation, and interaction with digital communities play a crucial role.
In conclusion, the partnership between Lotte Group and Polygon blockchain will enable BellyGom NFT to penetrate the global market, where it is expected to attract even more buyers and collectors. It is an excellent way for the Korean conglomerate to diversify its portfolio, make strides in innovation, and tap into a new market segment. As the NFT industry continues to gain traction, the partnership aligns well with Lotte Group’s vision of becoming a world-class organization recognized for excellence in customer satisfaction, innovation, sustainability, and social responsibility.
Overall, three keywords that best represent this message are NFT business, global market, and Polygon blockchain.
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