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India’s Sports Industry Goes Digital with Adidas, CoinEx and Celsius

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21:00-7:00 Key words: India, Adidas, CoinEx, Celsius

Overview of important developments overnight on February 26

Analysis based on this informatio…

India’s Sports Industry Goes Digital with Adidas, CoinEx and Celsius

21:00-7:00 Key words: India, Adidas, CoinEx, Celsius

Overview of important developments overnight on February 26

Analysis based on this information:


A digital revolution is taking place in the sports industry in India, as major brands are embracing cryptocurrency and blockchain technology to enhance customer experiences and streamline operations. Among the firms leading the charge are Adidas, CoinEx and Celsius, which have all recently rolled out new offerings targeted at Indian consumers.

Adidas, for example, has launched a new blockchain-based platform that allows users to design and personalize their own sports shoes. The platform, called miadidas, utilizes blockchain technology to ensure that each pair of shoes is unique and authentic, and allows customers to choose from a range of colors, materials and designs. In addition, miadidas provides customers with a transparent and secure way to track the progress of their orders and ensures that their personal information and payment data is protected.

At the same time, CoinEx has announced the launch of its new cryptocurrency exchange in India, which will allow customers to buy and sell a range of digital assets, including Bitcoin, Ethereum and Litecoin. CoinEx has partnered with local banks and financial institutions to ensure that customers can easily and securely deposit and withdraw funds, and the exchange is expected to attract a wide range of investors and traders looking to take advantage of India’s growing crypto market.

Finally, Celsius has introduced a new mobile app that aims to help Indian consumers better manage their finances and earn rewards for making smart financial decisions. The app, which is available on both iOS and Android devices, allows users to track their spending, save money, invest in cryptocurrency and earn interest on their savings. Celsius has partnered with several top Indian banks and financial institutions to ensure that its customers receive the best rates and returns possible, and the app has already received high marks from Indian consumers and financial experts alike.

Overall, the move towards digital solutions in India’s sports industry is a promising development for both consumers and businesses, as it allows for greater transparency, security and convenience, while also unlocking new revenue streams and opportunities for growth. With brands like Adidas, CoinEx and Celsius leading the way, it seems likely that this trend will only continue to gain momentum in the years to come.

Key Words: India, Adidas, CoinEx, Celsius

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