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Salesforce Joins Web3 to Prepare Customers for the Future

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It is reported that Salesforce, a cloud-based CRM software giant, is entering Web3 to help its customers face the future and establish contact with the new gen…

Salesforce Joins Web3 to Prepare Customers for the Future

It is reported that Salesforce, a cloud-based CRM software giant, is entering Web3 to help its customers face the future and establish contact with the new generation of customers. Marc Mathieu, co-founder of Salesforce’s Web3 Studio, said in an interview that with the industry hype and inflated digital asset valuation currently in a “suspended state”, the company believed that it was a good time for customers to start to try decentralized technology, including cryptocurrency wallets and NFTs.

Salesforce Web3 Studio Co-creation: Now is a good time for customers to try decentralized technology

Analysis based on this information:


Salesforce, a leading cloud-based customer relationship management (CRM) software, is the latest company to join the Web3 wave to help its clients prepare for the future and engage with the new generation of customers. In an interview with Marc Mathieu, a co-founder of Salesforce’s Web3 Studio, it was revealed that the company is exploring decentralized technology, including cryptocurrency wallets and non-fungible tokens (NFTs), as a means of improving customer engagement and driving innovation.

The move comes at a time when the industry is experiencing an inflated digital asset valuation and a surge of excitement surrounding blockchain and Web3. While some companies may view this as an opportunity to cash in on the hype, Salesforce is taking a more calculated approach. According to Mathieu, the company believes that this is a good time for their customers to start experimenting with Web3 technologies, but they caution that the industry is currently in a “suspended state,” that could easily shift in either direction.

For Salesforce, entering Web3 is not simply about riding the hype train, but rather helping their clients stay ahead of the curve and future-proof their businesses. The company has recognized the potential of Web3 technologies to transform the way companies interact with customers and how customers engage with brands. By embracing decentralized technology, Salesforce can offer its clients new tools for improving customer experiences, such as NFTs and cryptocurrency wallets.

The announcement by Salesforce is a sign that Web3 is no longer just a buzzword or a fad, but a legitimate technological movement that is transforming the way we think about customer engagement and business innovation. As more companies explore the possibilities of Web3, the industry is likely to shift towards a more decentralized and customer-centric model, where traditional boundaries are broken down, and innovation is driven by the collective power of the community.

In conclusion, Salesforce’s entry into Web3 is a positive development for the industry, as it demonstrates that Web3 is not just a passing trend but a critical component of the future of customer engagement and business innovation. Salesforce’s willingness to embrace decentralized technology and experiment with new tools such as NFTs and cryptocurrency wallets is a testament to the potential of Web3 to transform and disrupt traditional business models.

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