Chinese game industry’s push for innovation via new technology advancements

According to reports, Yang Fang, deputy director of the Publishing Bureau of the Publicity Department of the CPC Central Committee, said in his speech at the a…

Chinese game industrys push for innovation via new technology advancements

According to reports, Yang Fang, deputy director of the Publishing Bureau of the Publicity Department of the CPC Central Committee, said in his speech at the annual meeting of the Chinese game industry that this year the Publicity Department of the CPC Central Committee will implement the “Innovation and Development Plan of Online Publishing Technology”, focusing on promoting breakthroughs in the underlying technology innovation of online games such as virtual reality, perceptual interaction, game engine and action capture, and promoting the expansion and application of new business forms such as the metauniverse, digital twins, and cloud games.

Yang Fang, Deputy Director of the Publishing Bureau of the Central Propaganda Department: promote the expansion and application of new business forms such as the universe, digital twins and cloud games

Analysis based on this information:


The Chinese game industry is poised to make breakthroughs in underlying technology innovations in the coming year. According to Yang Fang, deputy director of the Publishing Bureau of the Publicity Department of the CPC Central Committee, the industry will be focusing on the development of emerging technologies such as virtual reality, perceptual interaction, game engines, and action capture. The aim is to push for the expansion and application of new business models in the gaming industry, such as the metauniverse, digital twins, and cloud gaming.

The announcement comes as a welcome development for the online gaming industry in China, which has already been experiencing rapid growth in recent years. This new push for innovation in technology will give market players an edge in staying at the forefront of the industry, while providing gamers a more immersive and interactive experience.

Virtual reality and perceptual interaction technologies have already been gaining momentum in the gaming industry. The adoption of VR headsets and controllers has enabled gamers to experience more realistic environments and interactions with games. Moreover, the development of motion and gesture-based technologies has also played a crucial role in the rising popularity of these innovative gaming systems.

Furthermore, game engines are becoming increasingly sophisticated, providing game developers with a range of tools to create complex worlds and simulations. These tools offer immersive and engaging gaming experiences, allowing gamers to enjoy unique storylines and characters as never seen before. The evolving game engines also provide gamers with more control over their experience, enabling them to script their own gameplay and create their own stories.

Lastly, advancements in action capture technology allow game developers to use real-world movement to create lifelike animations that enhance the player’s interaction with the virtual world. This technology enables gamers to experience responsive interactions with in-game elements, providing a fuller and more engaging gaming experience.

In conclusion, the announcement made by the Chinese game industry highlights the significance of innovation in technology for the gaming industry. The industry’s adoption of emerging technologies will result in the creation of new business models and gaming experiences, and it will ultimately shape the industry’s future.

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